LEGO is often looking to host events all over the country to boost exposure and provide hands-on experiences with the brand. To offer a fully immersive brand experience, the LEGO team proposed a touring, city-wide event. As a senior member of the creative team at Creatacor, I had the opportunity to strategize potential event campaigns and conceptualized activations with measurable impacts. I also designed the pitch decks and aesthetic approach for marketing materials.

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